I spent the majority of my working life as a blue collar laborer on an assembly line. While I am the first to admit that those days were very good to me, it was also a monotonous way to live. Some people enjoy the sameness, the known of the routine. I drives me crazy. I tend to thrive in uncertain chaos. It pushes me. Forces me to act. Keeps me tuned in. I found myself desperate for change.  A few years ago I got my wish. I changed positions, moving to management, and I changed locations, trading my hometown of Bloomington, Indiana for Louisville, Kentucky.

While change frightens many, it is not only inevitable, it is essential. Nothing stands still. Not the day, not society…and certainly not business. In the motorcycle industry, technology is constantly evolving and demonstrating itself in new features and performance standards. At this year’s Intermot, Kawasaki once again shared its desire to be the horsepower king with the introduction of the H2R, a supercharged racing version of the upcoming H2. The bike is said to make 300hp. Did you catch that? And you thought your Hayabusa was powerful. It was…but that was yesterday.

hr2photo5Small business is not exempt from the need to change. That includes the coffee roasting industry, and more specifically, my business. Here are just a few of the things we are toying with changing right now:

1. A new look to the website. Hopefully a more “buy friendly” site. And a renewed effort to make buying as convenient as checking the mailbox. As you can guess, I have trouble keeping my personality out of the things I do. This includes websites, which I always build myself. Yes, I know…it shows. I’m no web builder, but I’m too tight to pay someone else to do it. I’d rather spend that money on coffee equipment. Here is just a sneak peak of a portion of the home page…I don’t expect it to go live for another couple weeks.

Screen Shot 2014-10-05 at 7.38.19 PM2. If I have my way, a new roaster. Or maybe an old roaster…time will tell.IMG_0572

3. Even better coffees. I’m working hard to source the best beans I can get my hands on. And I’m working just as hard to find the proper roast profile for those beans. Expect it. You deserve it. You don’t need more mediocre roasters with mediocre coffee. It’s up to me to deliver…I don’t plan to disappoint.DSC_0007





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